Chase and Status - Pieces
Other videos by our artist, Chase and status, that we have both get inspiration from and have the same effects and look that we would like to achieve. One of their songs that is a rather old song now is there big hit, Pieces. At the beginning of the song there is a solo acoustic guitar which continues for the best part of the first verse. This is similar to our song I the way that at the start of the song Heartbeat there is a solo piano intro that slowly sets a mood that will then be broken down further into the song. Within the chase and status song pieces the song slowly builds up a tempo until its suddenly smashed and the tempo rises massively. In their song that is also similar to what we want to achieve is the effect of faster camera shots to make the video look like its moving at the same sort of speed as the song. We intend to create something like this by taking a huge number of shots in and flicking through them to speed up the look of the film. However in our song the beat slows down within the middle of the song that will enable us to try and slow the tempo down and begin to use different camera techniques. Something else within the chase and status song pieces is the way that in the video they manage to over lap a large number of shots to increase the tempo of the video dramatically towards the end of the song where the beat picks up for the last time.
http://www.dailymotion.com/video/x6zudh_chase-and-status-pieces_music
Tuesday, 15 December 2009
Friday, 11 December 2009
Powerpoint presentation
The group and I have prepared a powerpoint presentation consisting of a number of different components that are all impoartant to the video.
https://docs.google.com/fileview?id=0B5dS4rqHTsxQZWUwMTEzYjktYjU4Mi00N2QyLWI2YTAtMzNiNzBhZGY1NDBk&hl=en
https://docs.google.com/fileview?id=0B5dS4rqHTsxQZWUwMTEzYjktYjU4Mi00N2QyLWI2YTAtMzNiNzBhZGY1NDBk&hl=en
Mise-on-scene
Location
For the location the group and I had a discussion about where would be the most appropriate for what we wanted to be in the video, and for it to be as simple as possible as we would have a large number of props. After the discussion we decided that the best place to shoot the video would be at my house (Campbell’s) this is because I live in an area where I have exclusive access to a barn where we could shoot and adapt the area to whatever we needed it to be with any small adjustments. Another reason that we decided that the best place to shoot was at my house was that in the land there is a big set of woods where in which we could create the necessary scene that we wanted.
Props
As I mentioned within the location section we will need a large number of props throughout are video that will give it the specific look that we want to achieve. Firstly we will be need a stage, on which will be our singer. She will be standing on the stage throughout a huge proportion of the video. We will easily be able to get this stage as I have the perfect stage roughly 1.5 foot high and approximately 10m by 7-8m. Another prop that we will need within the video is a piano. We need this piano for our singer to be playing through the start of the song and to have as number of different shots through the first verse where the tempo of the music is still slow and highly piano orientated. We will be able to get this piano from a number of different sources depending on timings and prices to rent one. Finally one of our most important props that we will need is the UV paint which we will buy from the internet and will use through the video in order to give the video a rave look about it.
Costume and make up
For the video we want to have a new rave like scene, therefore through our video we will sort out appropriate costumes that give the look we want. We will do this by using our own knowledge on what the statement new rave means to us. Also I will be doing some research towards what other people associate new rave with.
As for the makeup as within our group we are 3 men we don’t have a clue about how the make up should be done, however our singer will know exactly how and what sort of make up she would where if she was going out or indeed creating a music video. We will however tell her what we are looking for throughout the video make up wise.
For the location the group and I had a discussion about where would be the most appropriate for what we wanted to be in the video, and for it to be as simple as possible as we would have a large number of props. After the discussion we decided that the best place to shoot the video would be at my house (Campbell’s) this is because I live in an area where I have exclusive access to a barn where we could shoot and adapt the area to whatever we needed it to be with any small adjustments. Another reason that we decided that the best place to shoot was at my house was that in the land there is a big set of woods where in which we could create the necessary scene that we wanted.
Props
As I mentioned within the location section we will need a large number of props throughout are video that will give it the specific look that we want to achieve. Firstly we will be need a stage, on which will be our singer. She will be standing on the stage throughout a huge proportion of the video. We will easily be able to get this stage as I have the perfect stage roughly 1.5 foot high and approximately 10m by 7-8m. Another prop that we will need within the video is a piano. We need this piano for our singer to be playing through the start of the song and to have as number of different shots through the first verse where the tempo of the music is still slow and highly piano orientated. We will be able to get this piano from a number of different sources depending on timings and prices to rent one. Finally one of our most important props that we will need is the UV paint which we will buy from the internet and will use through the video in order to give the video a rave look about it.
Costume and make up
For the video we want to have a new rave like scene, therefore through our video we will sort out appropriate costumes that give the look we want. We will do this by using our own knowledge on what the statement new rave means to us. Also I will be doing some research towards what other people associate new rave with.
As for the makeup as within our group we are 3 men we don’t have a clue about how the make up should be done, however our singer will know exactly how and what sort of make up she would where if she was going out or indeed creating a music video. We will however tell her what we are looking for throughout the video make up wise.
Brainstorming
Upon choosing the song between our group there were lots of great ideas flying around and that a large proportion of them we want to use within our video. However before we rushed into deciding on what ideas we will and wont use, we decided that we should listens to the song a number of times so we could get a better understanding of the layout; to decide where we need a softer and quieter scene to be set and when we will need a much faster and harder section to the song. After deciding on this we used the fresh lyrics that I had sorted to be into the correct order (as it’s a remix no lyrics had been published on the internet) and started to mark the sheet with where 
we might want to try and use fast or slower clips and shots.
we might want to try and use fast or slower clips and shots.From this very useful activity we then started to look at all the ideas that we individually have for each part. One of the first and most approved ideas that we had was the use of a piano within the introduction and the first verse of the song. This is because at the start of the song there is a nice opening solo on the piano that is slowly accompanied by other instalments that is all illustrated on the sheet that I have uploaded into blogger. However we soon decided that that at the beginning of the song there isn’t enough time to set the correct type of mood/scene before the music starts (if they start at the same time) therefore we will start the video a few second before the song starts in the editing section so that we can have more piano shots.
Another idea that we nearly unanimously decided was; as the song has a big essence of rave within it would be a good idea to involve the use of both UV lighting and UV paint. So after deciding that we would try and involve an essence of UV paint in our video a new song and video was released to the world. This was the new song by “the black eyed peas” after watching the video and seeing that they had the same idea as we did consulting the UV paint it became a great source of inspiration about how we would use it.
Another idea that we nearly unanimously decided was; as the song has a big essence of rave within it would be a good idea to involve the use of both UV lighting and UV paint. So after deciding that we would try and involve an essence of UV paint in our video a new song and video was released to the world. This was the new song by “the black eyed peas” after watching the video and seeing that they had the same idea as we did consulting the UV paint it became a great source of inspiration about how we would use it.
Friday, 4 December 2009
Target audience
Chase and Status are a relatively new band that have appeared in the Dubstep genre in recent years. In the Flyer on the left you can see that Chase and Status are performing at a Mixmag Christmas party. Mixmag is renowned as "the world's biggest dance and music magazine“, as it’s tagline states.The target audience for Mixmag is mainly the clubbing age, 18-30, as they would read the magazine to find out when the latest gigs are. So therefore, this is what we belive the target audience to be. there is more evidence of this when we take some further research into the band.
We have found that the band are represented by the company Mercury Records. After discovering this we then started to take a better look at a number of things, what type of bands do the take care of, is there any like from this to the prefered or the specific target audience. After seeing the other types of bands that they look after including such bands as Matalica and Meat loaf we decided that the target audience that we have set for Chase and Status was correct.
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