Target audience

Chase and Status are a relatively new band that have appeared in the Dubstep genre in recent years. In the Flyer on the left you can see that Chase and Status are performing at a Mixmag Christmas party. Mixmag is renowned as "the world's biggest dance and music magazine“, as it’s tagline states.The target audience for Mixmag is mainly the clubbing age, 18-30, as they would read the magazine to find out when the latest gigs are. So therefore, this is what we belive the target audience to be. there is more evidence of this when we take some further research into the band.

We have found that the band are represented by the company Mercury Records. After discovering this we then started to take a better look at a number of things, what type of bands do the take care of, is there any like from this to the prefered or the specific target audience. After seeing the other types of bands that they look after including such bands as Matalica and Meat loaf we decided that the target audience that we have set for Chase and Status was correct.